OptimyzerWeb · SEO · AI · Reno, NV
About

A dev shop with one name on the door.

Optimyzer is run by Matthew Perper, a software engineer who has spent seven years building for other people's businesses: fintech, telehealth, defense software, and a dozen-plus small companies that needed a website that actually works. He is currently CTO of Uptick and Vantage Sports, and Optimyzer is where he takes on client work directly.

There is no account manager and no bench of juniors. The person who scopes your project writes the code, ships it, and answers the phone afterward. Matt recently moved to Reno, Nevada and is building the client base here one conversation at a time.

7+
years shipping production software
12+
businesses built for, from local shops to fintech and telehealth
2×
current CTO roles: Uptick and Vantage Sports
Matthew Perper, CEO of Optimyzer, in Reno, Nevada
OptimyzerMatthew Perper, CEO

Currently

Optimyzer first. Two CTO seats alongside it.

The same standards that run a trading platform and a sports marketplace apply to a five-page local business site. That is the point.

Founder / CEO

Optimyzer

Jan 2025 – present

When Finite Automata wound down, Matt started Optimyzer to do the client work himself, end to end: website optimization, custom builds, automations, and AI agents for businesses that want one accountable engineer instead of an agency. Now based in Reno.

Next.js, TypeScript, Postgres, Vercel, Playwright, Claude & OpenAI APIs

Oct 2025 – present

The social layer for markets: verified trader profiles, real-time trade sharing with verified P&L, and one-tap copy trading. Matt owns the platform architecture and engineering.

TypeScript, Kotlin, ScyllaDB, Flutter

Co-Founder / CTO

Vantage Sports

Apr 2022 – present

Coaching and recruiting marketplace connecting athletes with current college players. Led a distributed engineering team, migrated the full stack from JavaScript to TypeScript, and cut monthly engineering spend from $20k to $3k in three months.

PostgreSQL, Express, React, Node

Track record

Seven years of shipping for other people's businesses.

Startups, agencies, healthcare, fintech, and defense. Different stacks, same job: make the software do what the business needs.

  1. Rebel Technology

    2025

    Partner

    Client software: a crypto portfolio web app, a social-trading MVP, and an interactive training platform for teachers working with Afghan students.

    Laravel, MySQL, React, Angular, Node

  2. Finite Automata

    2021 – 2025

    Founder / CEO

    Matt's first software consultancy. Delivered for a dozen-plus businesses, from small websites to large systems, with direct one-on-one ownership of every client's code. Wound down in January 2025 and succeeded by Optimyzer.

    Laravel, React, Flutter, Node

  3. BasicSMS

    2023 – 2024

    Co-Founder

    Bulk text messaging for 10,000+ numbers at once, with custom browser automations connected to the platform by API.

    Python, Playwright, JavaScript

  4. VYTA

    2019 – 2022

    Partner, Equity Owner

    Built the backend for an existing iOS and Android app, then re-architected it as a dual site plus dual mobile apps.

    Node, Express, MongoDB, Flutter

  5. Naha Health

    2021 – 2022

    Consultant

    Architected a telemedicine and COVID-19 testing platform on HL7 FHIR, integrated with a legacy system. Still licensed and in use.

    React, Node, Express, C#

  6. Hedge

    2020 – 2021

    Backend Engineer

    Backend foundation for a daily fantasy sports app with bank-linked funding via Plaid.

    Node, PHP, SQL, Plaid

  7. BAE Systems

    2018 – 2020

    Software Engineer

    Modules, fixes, and test tooling for specialized government aircraft software, including DO-178B compliant C++ and Ada, on codebases past a million lines.

    C++, Ada, Python, Jenkins

  8. Rutgers University

    B.A. Computer Science & Economics, 2019

Principles

Modern work, plain language, measurable progress.

The best technology disappears into a better customer experience and a cleaner operating rhythm.

Useful innovation

We use modern tools when they make the work faster, clearer, or more profitable for you. Not for show.

Measurable outcomes

We focus on leads, visibility, speed, and customer behavior rather than vanity dashboards.

Plain communication

You will always know what changed, why it mattered, and what happens next.

The card

If you were handed one of these, everything on it is tappable here.

Call, text, Telegram, or save the contact to your phone in one tap. Messages go to Matt directly, not a shared inbox.

Optimyzer
  • Website Optimization (SEO + UX)
  • Custom Web Development
  • Automations + Integrations
  • AI Agents + AI Integrations

Work with Optimyzer

Bring a stuck website, a messy search presence, or a workflow that needs leverage.